Case study
Harvest Shelf Goods
Packaging · Branding · Print
Concept project created to demonstrate Mad Town Studio’s design approach.
A shelf-ready packaging system for a small-batch goods brand that needs to feel handmade and retail-ready at once.
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Batch 01
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Batch 02
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Batch 03
The challenge
A maker brand selling through local shops needed packaging that looked cohesive on a shelf while staying practical for short-run production.
Our approach
We designed a modular label system with shared layout rules, so new products could launch without reinventing the brand each time.
The solution
A packaging kit with primary labels, secondary stickers, kraft bag graphics, and a simple production guide for printers.
Deliverables
- Primary product labels
- Secondary sticker system
- Bag graphics
- Shelf talker template
- Print production notes
Outcome
Unified product packaging under one brand system so new SKUs can launch with the same shelf presence and production workflow.
Gallery
Next project
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