Case study
Summit Line Electric
Web Design · Branding
Concept project created to demonstrate Mad Town Studio’s design approach.
A trades website that explains services clearly, builds trust, and makes contacting the company obvious on any device.
Request work
The challenge
A residential and light-commercial electrician needed a website that homeowners could trust—clear services, local relevance, and an easy way to request work.
Our approach
We organized services by homeowner intent, tightened the brand for digital use, and designed mobile-first pages with strong calls to action.
The solution
A responsive site with service pages, project highlights, trust signals, and a project inquiry form—paired with a simplified mark for trucks and uniforms.
Deliverables
- Site strategy and sitemap
- Responsive page designs
- Development and form setup
- Local SEO page foundations
- Truck and uniform mark adaptations
Outcome
Developed a clearer service structure and stronger visual hierarchy so visitors can understand offerings and request work without hunting.
Gallery
Next project
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